With our recent release of Warehouse Connectors, we’ve made it easier than ever to automatically pull data from your source-of-truth warehouse into Mixpanel to analyze and glean insights from. This allows teams like product, marketing, engineering, design, and others to all effortlessly visualize their users’ behavior and analyze results from releases, campaigns, and other initiatives. And… Continue reading More data, more problems? Here’s how Data Views in Mixpanel helps.

Use natural language to ask for the product, marketing, and revenue answers you need to spark your next big idea. The rules of SaaS are changing. For so long, using the apps and services we need to be productive has required technical formulas or exhausting interfaces. Generative AI is unframing all of that. Have some… Continue reading Spark: Bringing generative AI to Mixpanel

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. How did we get there? As part of the engineering team that helped push our new site into the world, I’d love to walk you through it—with… Continue reading The new Mixpanel.com: How to marry design with the right tech stack

Here’s how we’re making it easier (and more fun) for teams to work together in Mixpanel. Google Docs changed the way teams collaborated online. For the first time ever, documents and spreadsheets felt live, open, and engaging. It marked the beginning of a big trend in SaaS as a whole. Soon, apps like Slack, Notion,… Continue reading Why collaboration is key for analytics

Marketing can be a bit of a roller coaster. Between the economy, competitor announcements, algorithm changes, and buyer whims, it often feels like “what worked before” is no longer effective. Savvy marketers stay on top of the changing trends (as much as they can!). They’re also not throwing spaghetti at the proverbial wall to see… Continue reading Modern marketing analytics: Understanding the full user journey

Regulatory sands are shifting under the feet of the Healthcare industry in the United States. The FTC and HHS recently issued a joint letter to 130 major hospitals, warning them about the “serious privacy and security risks” relating to the use of third-party user data and ad tech like Google Analytics and Facebook/Meta pixels. The letter comes… Continue reading How Mixpanel provides HIPAA-compliant analytics for healthtech

Since launching over a decade ago, Mixpanel has been a great solution for analyzing digital product usage. The best, we’d argue. But for analysis in other domains, our customers have often been forced to turn to disparate tools, resulting in a siloed, split-brain analytics experience. As Mixpanel users ourselves, we can vouch. With the launch… Continue reading Beyond product analytics: How Mixpanel uses Mixpanel for all business data

The best teams don’t just care about the quality of their work; they care about the impact of their work. But measuring exactly which sprints or campaigns move the needle on business outcomes has never been easy. The biggest challenge is that data at companies usually lives in different places. For example, you might have… Continue reading Unlock all your data with Warehouse Connectors